Ben & Jerry's - Plant One on Us

Brief:

Ben & Jerry’s wanted a campaign which raises awareness of the decline in global bee populations. The campaign must also increase ice cream sales and boost brand perception.

 

Answer:

I created an OOH and social campaign focused on upcycling tubs and raising money for the Bumblebee Conservation Trust.

Consumers buy special packs of their favourite flavour and plant within the used tub some seeds enclosed in a sealed plastic packet inside each container. 50p of each purchase goes to the Bumblebee Conservation Trust.

 

A social campaign is created encouraging followers to post pics for prizes. Finally a real social-driven event is created with collaborating organisations to raise money and awareness for the Bumblebee Conservation Trust.