Work That I Gone and Done

Dulux - If These Walls Could Sing

(Hypothetical Campaign)

 

To think of 'Dulux' is to think of its shaggy canine mascot, paint brushes and probably a lot of beige shades named after shells of the world. I wanted to inject something a little different into a campaign for Dulux - a quality that people could relate to in a way that didn't remind them of stressful afternoons spent up ladders with a paintroller. 

 

Inspired by the inarguable way in which TV ads demand the attention of watchers by way of a catchy song, I decided to build on the emotive colour of a room by likening it to relevant musical numbers. Dulux's objective here would be to make people believe that the colour of a room creates such character and emotion that it brings the walls to life.

 

Lastly, and hopefully in a similar fashion to a TV ad, commuters would walk away humming a little Bob Dylan for the rest of their morning. And that could never be a bad thing.

 

Thanks to designer Mikey Dowdle for the art direction on this one. 

 

 

 

Snapfish - Take Photos for Yourself Again Campaign 

(Hypothetical Campaign)

Upon using the services of Snapfish and thinking to myself how much better my photgraphs looked on paper than on my Facebook feed, I was inspired to create this campaign. I imagined simply that Snapfish wanted a fresh feel to get across the importance of printing nice photos, rather than leaving them on Facebook.

 

We print pictures because we like them and in printing, we eliminate the subjectivity and judgement of others. After all, we often fixate too heavily on other people's online approval, when all that really matters is that we enjoy our own photos.

 

 

Gap - Bridge the Gap Campaign

(Hypothetical Campaign)

It's no secret within the fashion world that Gap have struggled to truly define their identity as a brand. Upon researching the company's current style, I found it puzzling that Gap aren't more popular amongst the fashion conscious. The minimalistic clothes found on their website are not dissimilar to successful rivals, American Eagle and Hollister. Their recent 'Dress Normal' campaign was an unfortunate flop, trying to promote a notion that personal style can be greatly accentuated in their stylistically 'normcore' garments. 

 

In an effort to market Gap's often timeless and cooly minimalistic brand, I went back to Gap's roots. The company was founded by Doris and Don Fisher in 1969, a year of inarguable significance, emotion and statement attire. '69 was the pinnacle of something great, and represents a sense of nostalgia even to those who never lived through it.

 

I created a series of posters depicting the year of Gap's founding, stating that in classical American fashion, throughout the decades, they have always been present. 

 

 

Gap - Bridge the Gap Campaign

(Hypothetical Campaign)

It's no secret within the fashion world that Gap have struggled to truly define their identity as a brand. Upon researching the company's current style, I found it puzzling that Gap aren't more popular amongst the fashion conscious. The minimalistic clothes found on their website are not dissimilar to successful rivals, American Eagle and Hollister. Their recent 'Dress Normal' campaign was an unfortunate flop, trying to promote a notion that personal style can be greatly accentuated in their stylistically 'normcore' garments. 

 

In an effort to market Gap's often timeless and cooly minimalistic brand, I went back to Gap's roots. The company was founded by Doris and Don Fisher in 1969, a year of inarguable significance, emotion and statement attire. '69 was the pinnacle of something great, and represents a sense of nostalgia even to those who never lived through it.

 

I created a series of posters depicting the year of Gap's founding, stating that in classical American fashion, throughout the decades, they have always been present. 

 

 

Clipper Tea - Iced Tea Bag Launch 
(Hypothetical Branding)

As a tea fanatic with an adoring eye for charming branding, one of my personal ambitions is to eventually write the copy to embellish a teabag box. Until my dream comes true, I like to improvise. 

 

For this (unfortunately) make-believe project I imagined that Clipper Tea had set a brief to create design and copy for their new range of iced tea bags which diffuse in cold water. 

 

I imagined the design and colour scheme and used the silhouette of a pitcher jug to replace the usual teacup.

 

I used the tagline 'Have you heard? We're making tea cool again', as the focal point for a minimalist style poster ad. 

 

Illustrator assistance by the talented Mikey Dowdle

Print Ad for Dignity in Dying

(Hypothetical Campaign)

 

I imagined that national campain, Dignity in Dying wanted to raise awareness of their controverial cause by creating a 6-sheet print ad. I set about creating something moving but simple by adapting a powerful copy technique I'd seen trending online.

 

While euthanasia is a delicate and bleak topic, it is one to be taken seriously and discussed publicly. I hoped that the words and phrasing used would give the reader an understanding of people's mental anguish - a pain that DID can help to stop. 

 

 In provoking a sense of melancholia, the ad would stay in the mind of the reader long after their commute. 

Strutt & Parker for Saatchi Masius

 

I was asked to produce some example scamps for Saatchi Masius which were similar in style to their previously printed ads for estate agent Strutt & Parker. 

 

The brief was fairly general, asking for several concepts with illustrations and accompanying copy, communicating the benefits of working with such a prestigious estate agent. 

 

Copy was required to be informative, witty and personable. The ad was intended largely for magazines, and so the target audience would have time to read a short paragraph and appreciate the word play used. 

Madame Tussauds Posters

 

Madame Tussauds were looking to produce several posters to promote their latest meltable doppelgängers, and needed some punchy lines to give their new additions the wax factor (sorry). The only brief was that the copy should be an imperative; an invitation to do something at Madame Tussauds.

 

Scroll through to take a look at my copy accompanying some of the scamps that the designers put together.

Shrek's Adventure London

 

Shrek’s Adventure is London’s latest interactive experience for children and adults alike. Arranged in a similar way to The London Dungeons, guests are invited to experience the land of Far Far Away and with the help of actors, pre-recorded noises, smells and simulations, partake in an original story.

 

I loved making the most of the uniquely familiar personalities which make Shrek’s world the place we all recognise. One piece that I was particularly proud of was this ECRM email which we proposed to send out to Merlin’s existing customers. If my efforts have succeeded, the voice your head will hopefully read the copy in Pinocchio’s shrill, clumsy tone.

Pepsico Headlines

I have had my hand in the production and management of social media creation for a number of clients. Often the copy is pre-decided, sometimes it’s obvious and is almost conceived with the photo or video itself - but either way, I was on hand to provide input with taglines. 

 

On occasion, I have even had the pleasure of featuring in them myself.

London Eye - Valentines Campaign 2015

When it was announced that The London Eye required new creative for their 2015 Valentines campaign, I couldn’t wait to start spinning some heart-felt ideas, (excuse the pun). 

My inspiration came from the often lyrically articulated notion that love takes you higher (higher and higher), lifts you up (where you belong), and becomes such a feeling that (my love) I get high, (I get high). The outcome:

 

High on Love

This Valentines Weekend, take your love to new heights.

 

With all parties happy with the line which both related to the view and the romantically lyrical theme, all would have been well. However, The London Eye’s recently acquired sponsor Coca Cola liked the line less on account of their concern that ‘getting high’ might have somewhat negative connotations to their brand

.

…And so my line was pulled. and the client decided to create their own line: ‘Love all around’.

Still, at least I managed to save this little banner ad.