Dignity in Dying - Your Life, Your Choice
Brief:
Get people talking about euthanasia. Communicate in a way that makes people think about the lives of those affected and the life choices we’re all entitled to make.
Answer:
I created a print ad to give the reader an understanding of the mental anguish often suffered by those with a terminal illness.
I then created a short video and a script for TV focusing on ideas surrounding choice.
Conceptual video idea.
Your Life. Your Choice.
Script for a TV advert
SCENE 1 – 1980s Family living room
A young red-headed woman sits around a dinner table with her family about to eat a roast.
Young Woman: “So, as you probably guessed, I’ve made the decision to go vegetarian.”
Family smile and nod at her, beckoning her to sit down to her vegetarian dinner.
SCENE 2 – 1990s Street in London
Red-headed woman is now in her thirties and is stood on her partner’s doorstep with heavy bags.
Woman: “I’m sorry. I just, I just can’t make it work this time. It’s over.”
Man is distressed, holding back tears. He sighs and huffs before closing the door.
SCENE 3 – 2000s Business Office
The same red-headed woman is now in her late forties. She is stood in front of colleagues.
Woman: “In light of my declining health, I’ll be working from home for the foreseeable future.”
Team mates hug her and pat her on the shoulder.
SCENE 4 – Modern Day Hospital Ward
Woman is in her fifties. She lies on a bed and types into a machine which provides a robotic voice for her family standing by.
Woman: “I don’t want this anymore. I want to end my life.”
Family whimper and hold her hand bravely.
Words on screen: Your choices are your own. Let’s fight to keep it that way.
(Fades to black)
Words on screen: Dignity in Dying. Your life. Your choice.
(Dignity in Dying logo)