Dignity in Dying - Your Life, Your Choice



Get people talking about euthanasia. Communicate in a way that makes people think about the lives of those affected and the life choices we’re all entitled to make.


I created a print ad to give the reader an understanding of the mental anguish often suffered by those with a terminal illness.


​I then created a short video and a script for TV focusing on ideas surrounding choice.

Conceptual video idea.

Your Life. Your Choice.

Script for a TV advert

SCENE 1 – 1980s Family living room

A young red-headed woman sits around a dinner table with her family about to eat a roast.

Young Woman: “So, as you probably guessed, I’ve made the decision to go vegetarian.”

Family smile and nod at her, beckoning her to sit down to her vegetarian dinner.


SCENE 2 – 1990s Street in London

Red-headed woman is now in her thirties and is stood on her partner’s doorstep with heavy bags.

Woman: “I’m sorry. I just, I just can’t make it work this time. It’s over.”

Man is distressed, holding back tears. He sighs and huffs before closing the door.


SCENE 3 – 2000s Business Office

The same red-headed woman is now in her late forties. She is stood in front of colleagues.

Woman: “In light of my declining health, I’ll be working from home for the foreseeable future.”

Team mates hug her and pat her on the shoulder.


SCENE 4 – Modern Day Hospital Ward

Woman is in her fifties. She lies on a bed and types into a machine which provides a robotic voice for her family standing by.

Woman: “I don’t want this anymore. I want to end my life.”

Family whimper and hold her hand bravely.

Words on screen:  Your choices are your own. Let’s fight to keep it that way.

(Fades to black)

Words on screen: Dignity in Dying. Your life. Your choice.

(Dignity in Dying logo)