Dulux - If These Walls Could Sing

Brief:

Introduce a new range of colours inspired by music.

 

Answer:

Print ads which ‘sing’!

 

In the same way that a TV ad might use music, these print ads draw upon popular lyrics to ensure that viewers walk away with a song in their head.

 

 

Thanks to designer Mikey Dowdle for the art direction on this one. 

 

 

 

For a hands-on campaign, installation ads could be placed around the tube. Ideally these are designed uniquely or on a fake wall so that a sound system can be set up behind to play from the attached cup. Passersby will be too intrigued not to interact with the poster, putting their ears to the cups which will be playing each colour's respective song.