Foyle's - Together We Write
Brief: Boost engagement and brand perception by celebrating the art of storytelling.
Answer: A two month-long interactive campaign which encourages passersby at busy train stations to write their own answers to blanks in a short sentence. Answers are written on paper, placed into ballot boxes and then read and sorted over the weekend when the best answers are chosen.
The next week, small chunks of the improvised text are published via social media, encouraging people to get involved. #TogetherWeWrite
Waterloo Station Interactive Feature
Social post example