First route - General personification
Recycle Now - Do The Right Thing
To remind people how important it is to recycle paper waste.
I created an OOH campaign which covered not only posters, but also collaborative, guerrilla marketing and outdoor installations.
Second route - The Church of Recycling
People could be giving out flyers which inform people of the movement.
...And conveniently located nearby are designated recycle bins to place the flyer once it has been read.
Copy-led print ads