Borne only from perpetual momentum.
On restless wings we soar towards unreachable realities.
We start where others stop.
Pushing the limits of expectation, reason, understanding.
We’re our own fiercest critics, dedicated to the point of obsession.
We’re masters of creation.
Always advancing the frontier of impossible.
We recalibrate this realm before us, so it may rise and challenge us again.
To ride with us is to question reality. And write with us an untold story.
Our ingenuity has propelled society and elevated the spaces we’ve touched.
Our existence is our legacy.
We treasure our reputation, but never bask in its glory.
We achieve greatness together.
TOGETHER, WE CREATE THE IMPOSSIBLE
Rolls-Royce Motor Cars
On-going brand work
Web, social and campaign copy as well as internal re-branding.
As a prominent client, our work for Rolls-Royce spans many platforms. Recently the client wanted to re-structure their internal brand, altering their language and tone to a more emotive voice. While in-keeping with their luxury brand, we created a new company manifesto and visual language.
Working closely with our Strategy team, we determined that customers of Rolls-Royce, UHNWIs, (Ultra high net worth individuals) were people who quite simply live on a different realm to others.
Their wealth and lifestyle enables an other-wordly discernment and they regard luxury brands as their equals rather than aspirational fantasies.
With this in mind, Rolls-Royce needed to realign their offering, placing themselves on the same 'realm' as their Luminaries, presenting their brand as a historic yet forward-thinking force for good.
On-going social copy:
Creating tailored content for Rolls-Royce's Instagram, Facebook, Youtube and LinkedIn. Copy is purposefully written with each channel in mind, in-keeping with the lavish, direct tone of voice Rolls-Royce are known for.