Snapfish - Photos For Your Liking

Brief:

Encourage people to print photos, rather than just putting them up on Facebook and forgetting about them.

 

Answer:

I created a series of posters which suggest that people order hard copies of the photos they like.

 

Sponsored Facebook ads are an ideal way to bring the campaign home, using a direct link to order pictures on the ads around people’s Facebook photos.

Finally an ECRM email which communicates that photos can be more than just pixels on the internet. People should print the photos that they’re proud of to give them a new life outside of Facebook.