Strutt & Parker for Saatchi Masius

 

I was asked to produce some example scamps for Saatchi Masius which were similar in style to their previously printed ads for estate agent Strutt & Parker. 

 

The brief was fairly general, asking for several concepts with illustrations and accompanying copy, communicating the benefits of working with such a prestigious estate agent. 

 

Copy was required to be informative, witty and personable. The ad was intended largely for magazines, and so the target audience would have time to read a short paragraph and appreciate the word play used.