If you'd like me to walk you through our workings and the creative process, please do get in touch. 

NB. Silly voices might be included.


POWER+  Launching the Astrox 100

Yonex asked Mirum to come up with a striking visual campaign to promote their new badminton racquet, the Astrox 100: the greatest, most innovative racquet of their Astrox line. 

I teamed up with the brilliant, creative mind of freelance Art Director, Anna Ooft, and together we invented a sprawling deck of imaginative concepts. 

After books of potential ideas, a varying budget, and a host of uncertainties, POWER + was born. 

The concept was simple, striking and clearly visualised all the features of the racquet in a bold and clear fashion. We made use of pro-badminton champion Viktor Axelsen by capturing dynamic shots of him putting the racquet to the test.