If you'd like me to walk you through our workings and the creative process, please do get in touch. 

NB. Silly voices might be included.


Launching the Astrox 1000

Yonex asked Mirum to come up with a striking visual campaign to promote their new badminton racquet, the Astrox 1000: the greatest, most innovative racquet of their Astrox line. 

I teamed up with the brilliant, creative mind of freelance Art Director, Anna Ooft, and together we invented a sprawling deck of imaginative concepts. 

After books of potential ideas, a varying budget, and a host of uncertainties, POWER + was born. 

The concept was simple, striking and clearly visualised all the features of the racquet in a bold and clear fashion. We made use of pro-badminton champion Viktor Axelsen by capturing dynamic shots of him putting the racquet to the test.